It was my pleasure to hold the keynote presentation at the 2016 UNWTO Conference on Shopping Tourism. During 25 mins. at the FITUR 2016 in Madrid I shared key insights from the research on High Value City Tourism I had done for IE Business School & Mastercard earlier in 2015. The presentation was followed by an international expert panel, great colleagues with very interesting insights, among others from Tourspain, Value Retail, Lowe, NH Hotels, and Mastercard. FITUR 2016 was also a great opportunity to meet some good friends and old colleagues from the good ol’ THR times (picture).
FITUR 2016cut

Written by joernme

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