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Keynote speech @ FITUR UNWTO Conference

It was my pleasure to hold the keynote presentation at the 2016 UNWTO Conference on Shopping Tourism. During 25 mins. at the FITUR 2016 in Madrid I shared key insights from the research on High Value City Tourism I had done for IE Business School & Mastercard earlier in 2015. The presentation was followed by… Read more »

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Published – city travel study for IE & Mastercard

After almost one year of work, this great research has been published: The High Value City Travel Study 2015, which I elaborated for the IE Observatory of the Premium & Prestige Markets and with the kind collaboration and financial support of Mastercard. From the definition of the research focus, methodology, partners, design, workshops to the… Read more »